Front Foot Sports Management

About Us

At Front Foot, we represent footballers with integrity, passion, and purpose. Built on trust and driven by results,
our agency stands apart through honest guidance and a tireless work ethic. We fight for our clients at every
stage of their careers — from first contracts to legacy-defining moves — with full transparency and absolute
professionalism. When you sign with Front Foot, you get more than an agent. You get a team that works as hard
for your future as you do on the pitch.

Our passion is the game. We have an unwavering commitment to reinvesting part of our proceeds back into the
community and game - whether that’s local clubs, facilities or charities impacting fans and players alike.

Email

hello@front-foot-sports.com

Phone

+44 7838 253 556

What We Do

We provide bespoke representation and advisory services across the professional football landscape, ensuring strategic advantage for all parties.

Players

Buying Clubs

Selling Clubs

Comprehensive career management, contract negotiations, and strategic transfer advisory focused on player longevity and optimal market liquidity.

Data-driven recruitment analysis, targeted player acquisition, and seamless contract integration for strategic squad development.

Market valuation, transfer strategy, transfer brokerage and deal execution to maximise assets and reinvestment opportunities.

Our Approach

At Front Foot, our integrity is our bond. We hold ourselves to the highest ethical standards, honoring every commitment and ensuring that trust is never compromised. Whether negotiating contracts or advising on career moves, we lead with honesty, fairness, and a deep respect for the game and the people in it. Whether we benefit or not, your best interest is always at the centre of what we do.

Every client we represent gets our full backing—on and off the pitch. We’re tenacious, strategic, and never back down when it comes to protecting your interests. Your goals become our mission, and we stop at nothing to help you achieve them.

Our Principles

The Front Foot Advantage

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Integrity

Contract Clarity

Discretion

Longevity

Honesty and integrity is at the heart of everything we do. What is good for our client is good for us.

Architecting robust agreements that protect client interests and ensure long-term stability.

Operating with utmost confidentiality in all negotiations and client interactions.

Building sustainable careers and club strategies, not just short-term deals.

Who We Are

Alan Gordon

FA Registered & FIFA Licensed Agent

Football has always been my passion — from playing in my youth to coaching, scouting, and supporting the game across different countries. After building a successful career in recruitment, I have returned to my main passion in life: football. I’ve worked with clubs and organisations at all levels, and I founded Front Foot to offer honest, transparent representation to players and clubs. My mission is to support hard-working talent and always act in their best interests — with integrity, professionalism, and real commitment.

Contact Us

For enquiries about career representation and strategic advisory, connect directly with our team. We operate globally.